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| Major training providers in China (2008) |
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de Bono Thinking Training in China
北京德博诺管理咨询有限公司
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We're in the business of changing the way businesses think.
Where can businesses today find the help they need to meet their goals? How can you achieve maximum productivity while struggling with tighter budgets, smaller staffs and less time? Practical. Radical. Innovative. de Bono Thinking Systems? is in the business of changing the way businesses think.
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Imagine. Shorter, more productive meetings. Not only more innovative ideas...but creative ideas you can actually implement. The ability to focus on the goal and not get mired in the process. Based on the work of Dr. Edward de Bono, the world's leading authority on conceptual thinking, de Bono Thinking Systems brings clarity to the clutter.
The leader of a global network, the de Bono Thinking Systems links over 1100 certified trainers in 57 countries through 27 affiliate Distributors on six continents. Over 600,000 people worldwide have found the tools to achieve measurable results and maximize productivity. The de Bono Thinking Systems are
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the key to process improvement, organizational innovation, strategic leadership, individual creativity and problem solving for businesses, non profit organizations and individuals around the world.
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Dr. Edward de Bono is the world's leading authority on conceptual thinking as the driver of organizational innovation, strategic leadership, individual creativity, and problem solving. Since 1970 his exclusive tools and methods have brought astonishing results to organizations large and small worldwide and to individuals from a wide range of cultures, educational backgrounds, occupations, and age groups. Dr. de Bono delivers the advanced training solutions so needed for success in these challenging times.
Dr. de Bono has been credited with producing thinking techniques that are simple, practical, and powerful. His Six Thinking Hats®, Lateral Thinking™, and Direct Attention Thinking Tools (DATT™) training courses are now being implemented in organizations of all sizes because of their simplicity and their power to change thinking behavior, increase productivity, foster team-building, and evoke profitable innovation.
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Born in Malta, de Bono was a Rhodes Scholar at Oxford, is an M.D. and Ph.D., and has held appointments at Oxford and Cambridge Universities, the University of London, and Harvard University. He has written over 67 books, and his work has been translated into over 38 languages.
de Bono Thinking Systems™ represents Dr. de Bono exclusively by managing a worldwide network of distributors who make his extraordinary courses and training materials available to 57 countries around the world. |

A Course for Leaders, Teams and Individuals
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Imagine it. Your team has the skills and techniques they need to make the best decision. Fast. Smart. Efficient.
It’s not impossible. In fact, it’s simple. Once they know how. That’s where Dr. Edward de Bono’s Six Thinking Hats® comes in.
This systematic method of thinking in a completely new and different way will provide your employees with skills and tools that they can apply immediately! See results in days, not months. It is a simple, effective technique that helps them become more productive. You and your team members can learn how to separate thinking into six distinct categories. Each category is identified with its own colored metaphorical "thinking hat.” By mentally wearing and switching “hats,” you can easily focus or redirect thoughts, the conversation, or the meeting.
The difference between brilliant and mediocre teams isn’t so much in their collective mental capacity, but in how well they can tap into their collective wisdom and how well they function together.
After your team learns the skills behind The Six Thinking Hats® system they’ll:
- Hold critical meetings without emotions or egos making bad decisions
- Avoid the easy but mediocre decisions by knowing how to dig deeper
- Increase productivity and even more important – be more effective
- Make creative solutions the norm
- Maximize and organize each person’s thoughts and ideas
- Get to the right solution quickly and with a shared vision

A Course for Leaders, Teams and Individuals
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What do businesses need today?
A new way of thinking that opens a door they didn’t even know existed.
A way of thinking that seeks a solution to an intractable problem through unorthodox methods or elements that would normally be ignored by logical thinking. They need Lateral Thinking™.
Dr. Edward de Bono divides thinking into two methods. He calls one “vertical thinking,” which uses the processes of logic—the traditional, historical method. He calls the other “lateral thinking,” which involves disrupting an apparent thinking sequence and arriving at the solution from another angle.
Developing breakthrough ideas does not have to be the result of luck or a shotgun effort. Dr. de Bono’s proven Lateral Thinking™ methods provide a deliberate, systematic process that will result in innovative thinking. Creative thinking is not a talent; it’s a skill that can be learned. It empowers people by adding strength to their natural abilities, which improves creativity and innovation, which leads to increased productivity and profit. Today, better quality and better service are essential, but they are not enough. Creativity and innovation are the only engines that will drive lasting, global success.

A Course for Leaders, Teams and Individuals
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We’ve all said it. Too much to do, too little time. But what if you could really focus. Cut out all the distractions and funnel your thoughts until you drill down to the right action? Think how much more you could accomplish.
Direct Attention Thinking Tools (DATT™) gives you 10 simple strategies for sharpening your perception and focusing your thinking in a more comprehensive, effective, and efficient way. DATT™ will enable you to have a broad and inclusive viewpoint. The tools create a framework for defining a situation. That framework will improve your ability to consider consequences before you take action.
Our modern lives—both business and personal— are very fast paced and full of action. We often confuse action with accomplishment and frequently jump to action without enough thought. We love to take action and see what happens—if it’s good, we keep going; if it’s bad, we stop and clean up the mess we have created. Sure, it’s better than doing nothing at all but it’s inefficient at best and costly at its worst.
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