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U-SYS Marketing Management Training Institute
北京优识营销管理培训学院


.优识是一家专注于线下营销管理的咨询顾问公司,已处于国内资深领先地位。自2000年成立以来,已成功为150多家企业提供了众多的营销管理大型咨询项目、上千场线下营销管理培训和营销管理信息系统服务,其中包括22家 “世界五百强” 企业、54家跨国集团企业及上百家各行业中排名前五的知名企业,均取得显著的成效和客户的口碑。其中包括:箭牌口香糖、 联合利华、嘉里粮油、达能集团、华纳糖果、金帝食品、美赞臣、太古可口可乐、百事可乐、达能集团、顶新、欧莱雅、强生、好来化工、露华浓、诺基亚、摩托罗拉、LG、美的、联想、格兰仕、九阳家电、中国移动、中国联通、中国电信、西安杨森、中美施贵宝、中美史克、强生制药、博士伦等,涉足领域包括:包装食品、饮料、日用化妆品、手机、家用电器、通讯、医药保健品等二十多个企业。

U-SYS is a consultant company specialized in Below-The-Line Sales & Marketing management. Since established in 2000, U-SYS has been serving more than 150 enterprises a large number of Sales & Marketing management major consulting projects, over 1000 Sales & Marketing management trainings and information system services, all of which achieve remarkable success and receive customer approvals. Among these enterprises, there are 22 world-top-500 enterprises, 54 multinational enterprises and hundreds of famous enterprises leading five in their industries of Food, Beverage, Cosmetic, Mobile phone, Household Appliance, Telecommunication, Medicine and Healthy Foods, such as Wrigley, Unilever, Kerry Oils & Grains, Danone Group, Le Conte, Mead Johnson, Coca Cola, Pepsi Cola, Dingxin, L’oréal, Johnson&Johnson, Dalie, Revlon,Nokia, Motorola, LG, Midea, Lenovo, Galanz, Joyoung, China Mobile, China Unicom, China Telecom, Xi’an-Janssen, BMS, SKGF, Bausch,etc.

优识学院做什么?
主要为客户提供营销管理培训体系搭建、企业内训讲师培养、各类营销管理类培训和训练项目的设计、研发和具体实施等服务,为企业培训和培养各类销售、市场、品牌、渠道推广和KA管理各级别的决策、管理和执行人员。优识营销管理培训学院重视结合客户所在的行业,根据客户的生意发展需求,为客户量身定做各类培训课程,并以多种合作方式帮助客户实施好这些课程,最终帮助企业培养一批又一批的优秀营销管理精英。

What does U-SYS Institute do?
U-SYS Institute mainly provides Sales & Marketing management training system structure, internal trainer development, various Sales & Marketing management training and training program design, development and implementation of specific services, training and development for all types of enterprise sales, market, brand, trade marketing and KA Management at all levels of decision-making, management and implementation staff. U-SYS Institute provides tailor-made training courses, and a variety of forms of cooperation services according to the business development needs of various types of customers to help them successfully implement these programs, and ultimately help companies train a number of outstanding sales & marketing management elites.

U-SYS Business Philosophy:
Building Business, Build Organization.



  • 专注精深:优识只专注于线下营销管理领域,能提供整个线下营销体系全面的培训服务
  • 专注精深:优识只专注于线下营销管理领域,能提供整个线下营销体系全面的培训服务
  • 提炼于咨询:从咨询项目总结最前沿的实战经验,更新培训课程, 确保培训课程的实战性与时效性
  • 系统的课程规划:能根据营销人员职业发展的不同阶段,所需掌握的技能与知识,设计了专业的、系统的课程规划体系
  • 服务流程:严谨的工作程序和以客户满意度为导向的培训服务流程
  • 跨行业经验:纵深细化的行业培训解决方案,涉及日化、食品、饮料、通讯、家电、医药行业等二十多个企业
  • 客户高度认可好评:丰富的线下营销管理服务领域成功运作经验和获得大量客户的高度认可和好评

  • Focus:Focus on Below-The-Line Sales & Marketing Management Industry; be capable of providing general training services on Below-The-Line Sales & Marketing Management System.
  • Distilled from Consulting Project:The training courses are summarized from the consulting projects. They are practical and fresh.
  • Systematical courses:The courses are designed professionally and systematically based on the different skills and knowledge marketing people need to master in different stages of their career paths.
  • Service Process:Scrupulous procedure and customer-satisfaction-oriented training service process.
  • Inter-Industry experience:Detailed training solution in over 20 industries as Cosmetic, Food, Beverage, Telecommunication, Household Appliance, Medicine, etc.
  • Customer approvals and favorable comments:Gain favorable comments from customers with abundant experience in Below-The-Line Sales & Marketing management.

我们的成绩:

  • 累计培训客户数量:>200个(22个世界500强,54个跨国企业,上百家各行业中排名前五的知名企业)
  • 累计培训课天: >2800余天
  • 平均培训评估得分:>4.58分(满分为5分)
  • 客户反馈最多字眼:专业、系统、贴近实际、实用

Our Achievements:

  • Cumulative customer quantity of training:more than 200 (22 world-top-500 enterprises, 54 multinational enterprises, hundreds of famous enterprises leading five in their industries)
  • Cumulative training days:more than 2800 days
  • Average score of training assessment:more than 4.58(5 as the maximum score)
  • Most frequent comments from Customers: professional, systematical, practical, and useful.

优识RADIF培训服务体系

1.培训前
Research-调研:调研客户的生意现状、目标、困难挑战
Architect-规划:结合客户的生意目标和学员现状,规划合适的培训体系
Develop-研发:根据客户的实际需求,量身研发课程

2.培训中
Implement-实施:实施实战、系统的培训,启发学员思路,带来实质性的影响

3.培训后
Follow up -跟进:密切跟进学员的学习情况,提供相关的辅导,为企业培养营销精英

Introduction to U-SYS RADIF Training Service

1. Pre-training
Research:Research customers’ concrete conditions, goal and challenge
Architect:Architect suitable training system for the customers, according to their business goals and conditions
Develop:Develop courses based on the customers’ needs

2. Training
Implement: Implement practical and systematic training to broaden the trainee’s mind and bring them real effect.

3. After training
Follow up:Follow the trainees’ studies and provide related guidance, develop talents for enterprises


优识培训体系介绍
U-SYS Training Course System
课程类别Course Category 课程名称Title of Course
市场调研
Market Research
解读市场和消费者心理-通过消费者调研发现市场机会
Read Market and Consumer’s Psychology-Through Consumer Research Found that the Market Opportunity
让购物者向我投票-购物者行为分析和应用
Let Shoppers Vote for me-Shopper Behavior Analysis and Application
生意分析
Business Analysis
生意分析的思路与方法
The Analysis of the Business Ideas and Methods
营销数据分析方法与实战运用
Marketing data analysis methods and the use of actual combat
从数据中发现生意机会和问题-销售数据分析方法与应用
Find Business Opportunities and Problems from Data
生意提升机会点挖掘-销量、费用、库存三大分析攻略
Mine Enhance Business Opportunities- Three Major Strategy Analysis of Sales, Fees and Stock
决策思维
Strategy Making
如何制定行之有效的年度营销方案
How to Formulate an Effective Annual Marketing Plan
企业破冰-全国市场生意提升策略
Ice-breaking Enterprise - Upgrade the National Market Business Strategy
区域破冰-区域生意提升策略
Regional ice-breaking - Enhance Regional Business Strategy
城市破冰-城市生意提升策略
City ice-breaking - Upgrade City Business Strategy
知己知彼的营销战-竞争情报的收集与分析
Mutual Understanding of Marketing Warfare-Competitive Intelligence Collection and Analysis
品牌管理
Brand Management
让品类管理帮助你提升业绩 To Help You Enhance Your Performance by Category Management
品牌管理基本功 Brand Management Basic Skill
规划合理的产品线 Planning a Reasonable Product Line
制定品牌年度和季度推广计划 Annual and Quarterly Develop Brand Promotion Campaign
让新产品一鸣惊人-外向思维型的新品上市管理RPE模式
Let New Products Outstanding-The Outward Thinking of New Models Listed Management RPE
让品牌帮助你销售Brand Sales
当品牌遭遇危机-危机公关应对方法
When the Brand Encountered Crisis - Crisis Public Relations Response Method
事件营销与品牌塑造 Event Marketing and Brand Building
与第三方公司高效合作 Efficient Cooperation with Third-party Companies
团队管理
Team Management
领导力和影响力修炼 Leadership and Influence Practicing
打造有战斗力的销售团队(2天版)
Build up a High Combat-worthy Sales Team(2 Day version)
打造有战斗力的销售团队(1天版)
Build up a High Combat-worthy Sales Team(1 Day version)
跨部门协作能力修炼Inter-departmental Collaboration Practicing
促销员团队管理Promoter Team Management
经销商管理
Distributor Management
经销商管理-赢在起跑线Distribution Management-Win at the Scratch Line
经销商经营管理之道Distribution Operation Management Methods
建立强健的深度覆盖网络-三四级市场开拓攻略
Build up Deep Coverage Network-Carving out strategies on Minor Markets
“借力”经销商发展生意-提升经销商的营销能力
"Leveraging" Distributor Development Business – Enhance Distributor Marketing Capacity
经销商生意回顾与计划Distributor Business Review and Plan
经销商联合生意计划 Distributor Join Business Plan
零售管理
Retail Management
零售渠道管理基础-赢在起跑线 Retail Channel Management Basic-Wining at the Scratch Line
精通零售渠道-零售渠道的特点与操作攻略
Proficient in Retail Channels - Retail Channel Characteristics and Operation Strategy
门店推广策略选择与实施
Store Promotional Selection Strategies and Implementation
零售贸易条件解析与供应商应对
Retail Trade Conditions with Suppliers Answer
如何与零售商进行谈判How to Negotiate with Retailers
提升门店拜访的产出-高效的门店拜访计划与实施
Enhance Store Called on Outputs- Efficient Store Called on Planning and Implementation
终端形象制胜-零售店店内要素管理Terminal Winning Image - Retail store Performance Management
终端形象制胜-专卖店店内要素管理Terminal Winning Image - Boutique Store Performance Management
零售管理常见实战问题分析与应对
Retail Management Analysis and Common Problems Dealing with Actual Combat
零售商联合生意计划Retailer Join Business Plan
零售商生意回顾与计划Retailer Business Review and Plan
促销管理
Promotion Management
提升促销的有效性-季度促销计划(QPP)
Improve the Effectiveness of Promotion - Quarter Promotion Plans
提升促销的有效性-促销活动设计
Improve the Effectiveness of Promotion -Promotion Activities Design
Promotion Activities Design
提升促销的有效性-促销活动的内外部沟通与协作
Improve the Effectiveness of Promotion -Promotional Activities of the Internal & External Communication and Collaboration
促销活动执行管理与评估Promotions Executive Management and Assessment
销售技巧
Selling Skill
优识经典销售技巧培训课程系列·初级•提升沟通力
Junior Sales Techniques- Improve Communication Skill
优识经典销售技巧培训课程系列•中级•提升说服力
Secondary Sales Techniques- Improve Persuasive Selling Skill
优识经典销售技巧培训课程系列•高级•提升影响力
Senior Sales Techniques- Improve Influence
销售实施技巧-如何保证销售卖入的效果
Sales Implementation Skills - How to Ensure that the Sales Sold Into Effect
促销员销售套路-六脉神剑Promoter Selling Set- 6 Veins Excalibur
个人修炼
Personal Practicing
如何成为一名优秀的职业营销人?
How to Be an Excellent Professional Sales & Marketing Person?
时间=业绩-高效的销售时间管理方法
Time=Performance-Effective Time Management Method
撰写高质量的生意报告-高效的销售写作方法与技巧
Writing high-quality business report - sales Writing Efficient Methods and Techniques
销售经理的八项核心能力训练
Sales Manager of eight core competencies training
区域管理能力修理Practicing Regional Management Capacity
训练企业内部培训师Train Enterprise Internal Trainer

客户的声音
自2001年起,欧莱雅中国选用优识的销售管理培训已近十几场,参加学员感觉优识的培训课程非常实用,讲师很专业,对学员的实际操作具有很强的指导性。
-欧莱雅中国 培训经理 贺君

“培训课程的内在方法论、分析模型、内在流程是优识的强项,课程内容非常详细,在我们的内部只要做小部分的修改就可以作为企业内部教材进行推广,不像其它公司的教材根本就没有办法使用,这对于课程知识的内部推广是很有帮助作用的。”
—达能饼干 全国销售培训经理 凌晓燕

优识公司是一家非常专业的咨询公司,在提供培训服务前会尽力的理解客户的生意需求,开发的课程能满足客户的需求,对中国本土的生意有深刻的理解。
—箭牌口香糖 培训发展部经理 胡开平

Customers’ Voice
L’oreal has been cooperating with U-SYS in sales management training over ten times since 2001. The trainees think the courses of U-SYS are very practical, the trainers are professional, and the trainings provide powerful guidance to their job .
-He Jun, Training Manager, L’oreal China

The strengths of U-SYS lie in internal methodology, analytic models and internal procedures embodied in the training course. The training course is quite detailed, which can be further popularized within the enterprise as an in-house teaching material. It is quite helpful with the internal popularization of knowledge. The trainer is quite familiar with FMCG field, especially on the aspect of KA management. He can grasp the updates of market information with an acute insight! Meanwhile, we suggest the trainer that more time be given to the trainees to think in the training course.
—Ling Xiaoyan, National Training Manager, Shanghai Danone Biscuits Foods Co., Ltd

U-SYS is a very professional consulting company. They understand customers’ needs before developing the courses and providing training service, and have deep understanding on China domestic business.
-Hu Kaiping, Training Manager, Wrigley



联系方式:
北京地址:
北京市朝阳区建外大街永安里甲3号通用国际中心B座1207
联系电话:8610-65698088

广州地址:
广州市天河区黄埔大道西638号富力科讯大厦603
联系电话:8620-22002088

Contact:
Beijing Address:
Room 1207, Derun Building, Unit A3, YongAnLi, JianWai Street, Chao Yang District, Beijing, China
Tel: (8610)65698088

Guangzhou Address:
Unit 603,6th/F Science Centre, No. 638 West Huangpu RD.,Guangzhou,China
Tel: (8620)22002088
WWW.U-SYS.COM.CN
 
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