BiMBA 's Executive Development Program
北大国际MBA高层管理培训
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Who is BiMBA
Beijing International MBA at Peking University (BiMBA) was established in 1998 as the first joint international MBA program in Beijing approved by the (China) State Council Degree Committee. It is a joint educational venture between Peking University (Beijing, China) and its global partners, operated by China Center for Economic Research (CCER) at Peking University, a renowned think tank for Chinese government.
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BiMBA – The Best Business School in China Ranked by Fortune and Forbes:
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- Ranked 1st in “The Most Valuable Business School in China”in 2005 and 2006, by Fortune (Chinese Version)
- Ranked 1st in “The Most Valuable Part-time MBA Program in China”，2005 to 2007,by Forbes (Chinese Version)
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BiMBA’s EDP
Executive Development Program (EDP) of BiMBA is the best partner to support leadership development of multinationals in China. We provide world-class business and management training at one of the most prestigious universities in China for promising executives and managers. The program will efficiently support your organizational transformation and enhance your business performance and profitability.
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Our Unique Experience& Advantages |
- A choice of BiMBA means an access to the “best business school” and “best economic research center” in China;
- International background and resources always place us at the forefront of advanced studies on business management;
- Our profound knowledge of domestic market enables us to help involved companies hold the keys to business success;
- Our deep insight into domestic managers ensures our successful customized courses made.
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Course Introduction
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Course Content |
Core Course on Management in China
中国经营核心管理课程 |
- Global Human Resources Management and Leadership
人力资源管理和领导力
- Corporate Strategy: Planning and Analysis 企业竞争战略规划与分析工具
- Management Research and Data Analysis 调研方法与管理数据分析
- Marketing Management 市场营销管理：策略与组合
- Corporate Finance and Financial Analysis
公司管理中的财务决策与分析方法
- Innovation and Change 创新与变革管理
- Decision Making in Complex Organizations
复杂组织里的决策-管理决策分析与实务
- Operation and Supply Chain Management 运营与供应链管理
- Executive Communication and Negotiation 高层管理沟通与谈判
- Growing Firm and Business 公司与业务成长
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Field Study Course on Leadership and Execution
领导力与执行力实地体验课程 |
- Competitive Strategy and Leadership 竞争战略与领导力
- Competitive Strategy and Execution 竞争战略与执行力
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High-end Course For CEO
CEO高端课程 |
- Economic Development and Environment For Business Innovation and Growth in China
中国经济发展与企业的创新、成长环境
- Business Environment and Entrepreneur in China
中国企业的制度环境与企业家
- Key Points in Management and Leadership in China
中国企业管理的核心问题与领导力
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Special Course on Human Resource Management
人力资源管理专题课程 |
- Environment of Human Resource Management
人力资源的环境
- How to get talents 人力资源的获取与准备
- Evaluation of Human Resource 人力资源评估
- Compensation 薪酬管理
- Performance Management 绩效管理
- Strategic Human Resource Management
人力资源的战略开发
- Career Development and Leadership
员工发展与领导力
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High-end Course on Marketing
市场营销高端专题课程 |
- Marketing Research and Data Analysis
市场调研与分析方法
- Marketing Management in a Competitive Environment
竞争环境下的营销管理与策略组合
- Customer Relationship Management and Service Quality Management
客户关系管理与服务质量分析
- Brand Strategy 品牌塑造与管理
- New Product Launching Strategy
新产品成功的秘诀与失败原因分析
- Forecast of New Product Market Performance
在不同价格上预测产品销售的分析方法
- Consumer Brand Perception and Price Sensitivity
品牌效应、价格敏感度、消费者行为与企业应对方法与策略
- Competitive Strategy and Plan 竞争战略与规划方法
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Wide Customer Recognition Establishes Our Reputation
“Pfizer has been actively organizing a variety of training programs every year, yet we rarely find other programs so systematic and integrated as what BiMBA has offered to involved trainees. It’s amazing for BiMBA to manage such a program that wins high appraisal from almost everyone no matter he/she assumes a lower or higher position in an organization.”
— Kevin Xiao (Xiao Weihong), Pre-Human Resources Director of Pfizer (China)
“Novartis’ China Talent Cultivation Program marks an important step of the Novartis Group to seek strategic development in China through expanding its business layout in the country at an accelerated pace and in an all-round way. We are particularly honored to have chosen BiMBA as it pools together the world-class educational resources and is committed to fostering a number of senior managerial professionals who are both domestically-rooted and can efficiently meet the development requirements of our group.”
— Jeffrey Li (Li Zhenfu), Country President of Novartis(China)
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For more information, please contact:
Training &Corporate Partnership Dept. of BiMBA
Tel：86-10-62759449、62759028、62750030
Fax：86-10-62759449
Email：training@bimba.edu.cn
Website：www.bimba.edu.cn
Address：Room 706, China Center for Economic Research, No. 165 of Langrun Garden of Peking University北京大学朗润园165号中国经济研究中心706室
Post Code：100871 |
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