Universal Ideas Co. provides an in-depth research strategy which serves as a basis for this ‘China Training Sector Industry Report’ for its 2008 ‘Training Services Directory’. The research has been conducted in the time frame of August through December of 2007.

In order to conduct the research diligently the researchers used the gathering of primary data and other data research methodologies encompassing interviews and analytical tools. The research was surveyed both the training buyers and training providers.

To gather qualitative information, face-to-face interviews as well as phone interviews were conducted in several cities in China. The interviewees represented both training providers and training buyers. In order to gather the analytical data for the qualitative parts of this ‘2008 China Training Sector Report’ researchers employed questionnaires. The questionnaires were tailored to training buyers and training providers in both English and Chinese. Questionnaires were distributed during face-to-face interviews as well as online.

There were a total of 223 questionnaires filled in by training providers and training buyers. Over 90 personal interviews were conducted. The detailed description of interviewees’ backgrounds is presented in Figures 44-53 below.

Profile of Training Buyers

Profile of Training Providers

The researchers would like to thank all respondents and interviewees. We would also welcome your comments and personal opinions and recommendations to further enhance the quality and accuracy of our findings.

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