1. Has the demand for training providers services increased or decreased in the last 2 years?

2. Do you feel that the demand for training services will increase in the next 2 years?
A. Yes
B. No

3. What are the main employee groups, whom you offer training? (Multiple choice)

A. Executives
B. Senior Managers
C. Middle Managers
D. First-Line Supervisors
E. Production Employees
F. Administrative Employees

G. Customer Service Employees
H. Sale's Employees
I. IT Staff
J. Professionals (Except IT Staff)
K. Future Leaders/High Potentials
L. Customers, Suppliers, etc.

4. How do you build interest/market your products/services? (Multiple choice)

A. Direct mail
B. Advertisements
C. Telephone sales
D. Internet Ads
E. Email

F. Recommendations/Referrals
G. HR and training conferences
H. Training Services in China Directory
I. Other:

5. Who do you contact in a company to market your products/services?(Multiple choice)
A. Human Resource or related departments
B. Department manager or functional manager or head
C. Chief Representative, Managing Director, Vice President level or above
D. Others:

6. Most of your clients come from what kind of organizations?(Multiple choice)
A. Multinationals
B. Foreign Invested Enterprises
C. State Owned Enterprises
D. Local Companies
E. Others:

7. Which of the following issues do your clients consider important? (select maximum 4)
A. Price
B. Trainers' qualifications
C. Training content
D. Training effectiveness (ROI on training)
E. Recognized Certificate
F. Effective Training Method
G. Ability to Tailored Services
H. Others:

8. What delivery methods do you commonly employ for training? (Multiple choice)
A. Facilitated workshop session.
B. Conference
C. Action learning
D. On-line learning
E. Technology other than computer (DVD, video or audio)
F. Others:

9. Which certifications are important to your company?
A. Recognized Certification Coaching
B. MBTI
C. Six Sigma
D. Others:

10. Does your firm offer certification to participants upon completion of the training?
A. Yes
B. No

11. If ‘Yes', it is recognized by:
A. The Chinese Government
B. Industry Organization (Microsoft, etc.)
C. Your Training Company

12. How do your clients evaluate your training? (Multiple choice)
A. Measure trainees' satisfaction with training/instructor
B. Measure trainees' skill level and acquisition
C. Measure trainees' behavior and change in performance
D. Measure impact of training on business results
E. No evaluation of training

13. How would you describe your main objective for the next year? (Multiple choice)
A. Increase market share
B. Diversify training offered
C. Decrease training prices
D. Have core business other than training, for example consulting, research, etc.
E. Partner with foreign training provider
F. Partner with local training provider
G. No specific middle-term strategy
H. Others:

14. If you have any other ideas that you think the ‘State of the Training Industry Report' should note, please feel free to share your opinions with us