1. What are the main areas of training you offer?
A.Leadership and Strategic Management
B. Middle Managerial
C. Project Management
D. Basic Job Skills (low skilled)
E. Language Training
F. Interpersonal Skills(Communication, Teamwork, Problem Solving, etc.)
G. Coaching
H. Sales
I. Customer Service
J. Profession/Industry-specific (Accounting, Legal, etc.)
K. Information Technology Skills
L. HR Management
M. Mandatory/Compliance (Safety, Security, etc.)
N. Product Knowledge
O. Other:
2. What are the main employee groups, whom you offer training?
A. Executives
B. Senior Managers
C. Middle Managers
D. First-Line Supervisors
E. Production Employees
F. Administrative Employees
G. Customer Service Employees
H. Sale's Employees
I. IT Staff
J. Professionals (Except IT Staff)
K. Future Leaders/ High Potentials
L. Customers, Suppliers, etc.
3. Most of your clients come from what kind of organizations?
A. Multinationals
B. Smaller Foreign Invested Enterprises
C. State Owned Enterprises
D. Government Agencies
E. Private Local Enterprises
F. Other
4. What are your company's annual revenues in China?
A. Less than 5,000,000 RMB
B. Between 5,000,000 – 24,999,000 RMB
C. Between 25,000,000 –75,000,000 RMB
D. Between 75,000,000 – 100,000,000 RMB
E. Greater than 100,000,000 RMB
5. How many people does your company employ in China?
A. 1 – 10
B. 11 – 19
C. 20 – 49
D.50 – 100
E. More than 100
6. Does your company belong to any training associations?
A. ASTD
B. SHRM
C. Other
D. No
7. How profitable is your training business this year as compared to last year?
A. More profitable
B. Less profitable
C. Almost the sameRadio
8. Which of the following issues do your clients consider important? (select maximum 4)
A. Price
B. Trainers’ qualifications
C. Training content
D. Training effectiveness (ROI on training)
E. Recognized Certificate
F. Effective Training Method
G. Tailored Services
H. Other:
9. What percentage of outsourced part-time trainers does your company employ?
A. Less than 10%
B. Between 10% and 19.9%
C. Between 20% and 40%
D. Greater than 40%
10. Who do you approach in a target company to market your products/services?
A. Staff member in the HR department
B. HR Manager
C. Department Manager
D. Training Manager/Director
E. Chief Representative, Managing Director, Vice President level or above
F. The person, who is going to be trained
G. Other:
11. How do you build interest / market your products/services?
A. Direct mail
B. Advertisements
C. Telephone sales
D. Public seminars
E. Fax
F. Internet, Email
G. Recommendations/Referrals
H. HR and training conferences
I. Training Services in China Directory
J. Other:
12. How many people does your firm train per year?
A. 0 – 499
B. 500 – 999
C.1, 000 – 1,999
D. 2,000- 4, 999
E. Over 5,000
13. How long is the typical duration of the training you provide?
A. 1 Day
B. 2 Days
C. 3 Days
D. 4 Days – 1 Week
E. 1 Week – 1 Month
F. 1 Month – 6 Months
G. Over 6 Months
14. What kinds of certification / qualification do your Trainers possess?
A. Internationally recognized
B. Chinese government recognized
C. Industrially recognized
D. Company recognized
E. None
F. Other:
15. Do you feel it is important for your Trainers to be certified?
A. Yes
B. No
C. It depends on:
16. Does your firm offer certification to participants upon completion of the training?
A. Yes
B. No
If ‘Yes', it is recognized by:
A. The Chinese Government
B. Industry Organization (Microsoft, etc.)
C. Your Training Company
17. In what languages do you deliver training?
A. English
B. Chinese
C. Both English and Chinese
D. Other:
18. What delivery methods do you commonly employ for training?
A. Live instructor-led classroom
B. Virtual on-line or remote classroom
C. Conference/workshop sessions
D. Action learning
E. Self-paced on-line (networked) and/or off-line (CD-ROM)
F. Technology other than computer (DVD, video or audio)
G. Other:
19. How do your clients evaluate your training?
A. Measure trainees' satisfaction with training/instructor
B. Measure trainees' skill level and acquisition
C. Measure trainees' behavior and change in performance
D. Measure impact of training on business results
E. No evaluation of training
20. Which training areas represent the highest demand for training in China?
A. Leadership and Strategic Management
B. Middle Managerial
C. Project Management
D. Basic Job Skills (low skilled)
E. Language Training
F. Interpersonal Skills (Communication, Teamwork, Problem Solving, etc.)
G. Coaching
H. Sales
I. Customer Service
J. Profession/Industry-specific (Accounting, Legal, etc.)
K. Information Technology Skills
L. HR Management
M. Mandatory/Compliance (Safety, Security, etc.)
N. Product Knowledge
O. Assessments
P. Other:
21. What kind of courses do you offer for senior management?
A. MBA and/or EMBA
B. University program other than MBA/EMBA
C. Leadership
D. Technical training and development
E. Management course (any kind)
F. 360° assessments
G. Psychological profiling
H. Language training
I. Other courses:
J. None
22. What kind of courses do you offer for middle management?
A. MBA and/or EMBA
B. University program other than MBA/EMBA
C. Leadership
D. Technical training and development
E. Management course (any kind)
F. 360° assessments
G. Psychological profiling
H. Language training
I. Other courses:
J. None
23. Which of the following does you company provide in training for middle managers?
A.External marketplace awareness/customer orientation
B.Leadership/decision-making skills
C.Communication/relationship-building skills
D.Business acumen in China
E.English-language skills
F.Teamwork building
G.Analytical skills
H.Facilitate experience sharing
I.Negotiation skills
J.Delegating and empowering ability
K.People development skills
L.Other
24. What is your preferred method of middle managers training?
A. Live instructor-led classroom
B. Virtual on-line or remote classroom
C. Conference/workshop sessions
D. Action learning
E. Self-paced on-line (networked) and/or off-line (CD-ROM)
F. Technology other than computer (DVD, video or audio)
G. Other:
25. Do you plan to increase your training revenues due to 2010 Shanghai Expo?
A. Yes
B. No
26. How would you describe your main objective for the next three years?
A. Increase market share
B. Diversify training offered
C. Decrease training prices
D. Have core business other than training, for example consulting, research, etc.
E. Partner with foreign training provider
F. Partner with local training provider
G. No specific middle-term strategy
H. Other:
27. What kind of company do you work for?
A. Foreign invested enterprise
B. Government/Non-profit organization
C. Private enterprise
D. State owned enterprise
E. Other:
28. In which provinces is your China Headquarter located?
Anhui
Aomen
Beijing
Chongqing
Fujian
Gansu
Guangdong
Guangxi
Guizhou
Hainan
Hebei
Heilongjiang
Henan
Hongkong
Hubei
Hunan
Jiangsu
Jiangxi
Jinlin
Liaoning
Neimenggu
Ningxia
Qinghai
Shaanxi
Shandong
Shanghai
Shanxi
Sichuan
Taiwan
Tianjin
Xinjiang
Xizang
Yunnan
Zhejiang
29. If you have any other ideas that you think the ‘China Training Industry Report' should note, please feel free to share your opinions with us?