 Welcome to the 16th edition of the Universal Ideas 'Training Services in China Directory'. Over the years more than 120,000 copies have been distributed on a complimentary basis. The majority of recipients of this directory are HR managers and training procurement decisionmakers from foreign invested enterprises throughout the People's Republic of China.
This Directory is an annual publication, which lists the most reputable training programs and operators in China's training sector. It provides a platform for training professionals to highlight their products, trainers, training schedules and brand name services. This book is recognized as the most efficient resource in China for comparing and selecting training interventions that support your organization's human resource development strategy.
A few key differences in this edition
Universal Ideas has again increased its dedicated resources for the 'Training Sector Industry Report'. Bilingual, colored graphs and charts help to summarize the data compiled from the online respondents and personal interviews. An executive summary is included in the 2013 Directory and the full research report is accessible on-line. Start reading the research section of this edition and you will notice the writing style and validity of the data has once again surpassed the high standards of previous efforts. Research is based on 130 interview respondents, over 700 in-depth replies to an online survey and a benchmarking executive roundtable workshop. Our coordinated research process was applied, creating ongoing accuracy of information from the interviews held with selected training buyers and providers.To honor this special 16th consecutive year of publication we have increased the hardbound distribution from ten to 15,000 copies and have created App store iPhone and iPad accessibility to the 50 million Apple users in China.
What does this directory contain?
The Training Directory offers a compilation of training companies and other human resource service suppliers in China with very current contact information, including over 90 profiles.
The directory has a focus on training firms that maintain representative offices, joint venture or wholly foreign owned operations in the PRC. We also list consulting firms involved in management training, corporate universities that provide external training services, domestic training companies, business schools, as well as other Asia-based training firms within the mainland.
The Training Directory offers two convenient methods to identify suppliers. A 'Table of Contents' at the front of the directory in alphabetical order indicates the name and corresponding page number where the training supplier profile can be found. At the back of the directory, the reader can find a convenient 'Index' which lists the main types of training categories or courses and matches the name of the provider under these generalized program content listings.
Index pages have been designated a different color than the profile pages for fast track identification of this reference section. Suppliers have been limited to listing a maximum of five categories only in this quick reference 'Index'.
'Profiles of Training Entities in China' include background information on the various training suppliers listed in the directory. You will find a detailed list and description of the training services offered by each provider. To maintain objectivity and continuity in the presentation of the data, each profile is intended to include curriculum and course outline information, language of teaching, target audience, duration, certification, and, where available, cost. Program costs are not available where the respondents opted not to disclose pricing information. The contents of the 2013 Directory are also available at the following website: www.uichina.com as well as through iTunes App Store.
What is not included in this directory?
The following features have not been included in the directory:
- Detailed information and verification of the trainers' credentials and experience
- Evaluation of the individual company's experience and ability to bring about improved organizational effectiveness through their training programs
- Assessments of the quality, strengths or weaknesses of training programs listed
Having stated the above, over the past 16 years the majority of sponsors listed in this directory have demonstrated their continuity of professionalism and integrity; we believe their sustainability in this discerning market place is a testimony to the reliability and quality of those firms that choose to be sponsors in this publication.
Qualifier
An opportunity was given to training providers listed in this directory to draft their own profile, supplement their submissions with promotional copy or support the publication of this directory through their sponsorship of a jointly held seminar. Other corporations or organizations unrelated to the training/HR sectors have also demonstrated their support to this initiative through additional seminar sponsorship.
Although a stringent editing process is in place, each profile reproduces the participant's own words and bears the marks of the company's own style. Ample opportunity was made available for all entrants to ensure the information going to print is correct. The reader will find some narrative autonomy on the part of the supplier within the contents of each profile and the accuracy of this information has been validated to some extent. Details included in each profile reflect the different amounts of information volunteered by the training supplier, as well as varying levels of seminar sponsorship. Editors for this directory strongly encouraged an objective portrayal of company services.
Program evaluations are only possible through direct participation in the training courses and/or testimonials from former clients. The scope of our research did not include this kind of investigation. Our firm has personally audited or maintained a close working relationship with many of the listed training providers over the past sixteen years. Independent third party professional training provider assessments and referrals are available on a fee for services rendered basis. The publishers welcome your request to assist in the verification of credibility of training suppliers not listed in this directory.
About the author
Universal Ideas Consultants (UI) is a wholly owned foreign invested enterprise established to provide management, marketing, research, training and related consulting services specific to the training sector. UI established its first office in China over twenty years ago, and has been active in the field of trade development and training consulting for the China market since 1985. UI is a recipient of the 'Award for Outstanding Contribution to HR in China and Hong Kong' and again honored by China Staff (CCH Publications) as the 2010 "Training Firm of the Year Finalist".
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