CHINA TRAINING INDUSTRY REPORT
2012 TRAINING SERVICES IN CHINA  


Executive Summary

2012 marks the 15th Anniversary of the publication of the Training Directory in China. During the past 15 years China has seen a lot of changes in particular in the growth and development of companies.

With ¡®all eyes on China¡¯, companies recognize the sense of urgency for delivering stronger business results from the China market. Today we are also seeing Chinese companies with a much greater presence outside of China in other global markets.

Ten years ago we added to the Training Directory the China Industry Report. The report is based on research and finding from both Training Providers and Buyers of services.

In 2002 the industry was described as ¡°The China training sector is at its inception. New training services are sprouting up . . . to face the increasing complex and ever-changing training needs of foreign invested Companies¡±. Today the Training Directory has a circulation of over 10,000 reaching every industry sector including companies of all sizes. The ¡°Black Book¡± as it is often referred is read by Foreigners and Chinese alike and is found in the offices of Human Resources up to and including the General Manager¡¯s office.

Our readers include companies from: MNCs, state-owned enterprises, JV¡¯s, domestic, governmental, NGO and foreign invested companies. Our readership has grown both in numbers and scope.

Table 1 reflects the representation of the Buyer participants involved in the on-line research. 45% of the companies participating in the on-line research came from Foreign Invested Enterprises and 22% from multinational companies¡­

 

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